fase 1

IOS Band

fase 1 (october 2023)

creative direction, visual identity, art direction photography

fase 2 (january 2024)

online strategy, art direction website, visuals social media, creative direction visuals

for live performance

I.O.S. (short for Is Ook Schitterend, also spelled IOS) is a Dutch pop band formed in Groningen in 1996 as IsOokSchitterend! In September 2008, I.O.S. announced that they would be disbanding.

On 1 October 2023, IOS (Is Ook Schitterend) announced on Renz op Zondag that the band would come up with new material and would also play a show in 2024.

For inspiration, I used model and art photography, advertisements from well-known clothing brands and accessories. The key was simplicity. An image of an object, for example, should be enough on a cover to indicate what an issue is about or to show something from the issue.

Photography

Above all, be yourself and stay yourself, bring clothes you feel comfortable in, black and white, no fuss. The band was photographed in pairs, in different poses, so I can play with that later in the visuals.

Colour

Twelve colours have been chosen to work in pairs. The main colours are orange and red.

Logo

Friendly, clean and open with a challenging edge. They are grown men, but somewhere there are also rascals hidden, which was the reason for the main colours orange and red. When you mix the letters, you get all sorts of patterns. The challenge is to get rid of the logo (the three units side by side), but to incorporate it into a design that is still recognisable as IOS.

Phase 1 was to roll out the logo and some new pictures of the band. Phase 2 will be rolled out in 2024 with the release of the new single.

I'd like to thank the guys for giving me carte blanche to make all this happen and for what's to come!

photography: studioaico.nl